James Hoffmann x Bellwether Coffee

Published by FIGBERT on
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Today, I’m going to talk about this video.

A short time ago, I found myself on the Stanford University campus. I grabbed a quick bite to eat at Tootsies. Against the wall, I noticed a large black-and-white machine. It had an almost Apple-esque minimalism, with brass details accentuating its design. I was fascinated, and appreciatively took note of its Bellwether Coffee insignia. I figured it likely originated with one of the area’s indigenous startup fauna.

Not long after, I saw a video pop up in my YouTube subscriptions by one James Hoffmann. I’m not terribly engaged in the world of coffee, but I do quite like James.

Lo and behold, the video began and James Hoffmann was sitting atop a Bellwether Roaster! Glorious. I thoroughly enjoyed the video, drafted up a blog post in appreciation of the gleeful coincidence, and here I am half a year later publishing it.

If you haven’t seen the video yet, I beg you give it a watch.

Here’s to serendipity.