James Hoffmann x Bellwether CoffeePublished by FIGBERT on
Today, I’m going to talk about this video.
A short time ago, I found myself on the Stanford University campus. I grabbed a quick bite to eat at Tootsies. Against the wall, I noticed a large black-and-white machine. It had an almost Apple-esque minimalism, with brass details accentuating its design. I was fascinated, and appreciatively took note of its Bellwether Coffee insignia. I figured it likely originated with one of the area’s indigenous startup fauna.
Not long after, I saw a video pop up in my YouTube subscriptions by one James Hoffmann. I’m not terribly engaged in the world of coffee, but I do quite like James.
Lo and behold, the video began and James Hoffmann was sitting atop a Bellwether Roaster! Glorious. I thoroughly enjoyed the video, drafted up a blog post in appreciation of the gleeful coincidence, and here I am half a year later publishing it.
If you haven’t seen the video yet, I beg you give it a watch.
Here’s to serendipity.